How to Get Your First 25+ Subscription Box Subscribers

Receiving a monthly (or even quarterly) delivery of surprise items is a fantastic experience that seems to be loved by all: for the company sending it out and for the subscriber receiving it.

A subscription box is also a great way for a business to reach new customers, build long-lasting relationships, and relay its brand message. It’s no surprise that the subscription services industry is growing at a rapid pace.

Let’s take a look at how to get your first 25+ subscription box subscribers.

Watch the video below:

1. Build an Audience

There is nothing worse than having this amazing idea and putting it out there into the world, but nobody is visiting your sales page. You’re looking at your analytics in tears because nobody is adding to their cart.

The first step is to build an audience. You can do this in a number of ways like posting on social media to attract followers or leads, creating pages, joining groups where your ideal clients are hanging out, doing ideal client research, following similar brands, and starting talking to people who are similar to your ideal clients.

2. Build Your List

When you promote your subscription box on social media, you’ll redirect them to a sign-up page to get their email addresses or phone numbers. Text marketing and email marketing is a great ways to nurture and reach out to new potential subscribers and convince them to subscribe.

3. Take Actual Photos of the Box

When selling online visually stimulating images are super important! This is what gets your audience excited and ready to take action.

If you’re looking to start a subscription box, one of the best things you can do is take actual photos of the box. This will give potential subscribers a good idea of what they’re signing up for.

To take photos of your box, simply set it up somewhere with good lighting and take a few pictures from different angles. Make sure to include a few close-ups of any special items included in the box. Once you have your photos, you can upload them to your website or social media pages.

4. Work With Influencers

Contact different influencers that either share subscription boxes in general or share boxes relating to your niche.

Get yourself five to ten or more influencers who would love to work with you and have much bigger audiences then let them know what your launch date is and tell them you’re going to ship them a free box so they could review and share.

By partnering with influencers who have a large following and are passionate about sharing brands and products.

5. Run a Giveaway

Running a giveaway will help you get your name and brand out there, as well as get people excited about what you have to offer. Running a giveaway up until your launch date can create buzz and grow great social awareness around your box.

Although giveaways can be a great strategy for growing your list, they don’t always attract the right people into your business as some are only looking for freebies. When running a giveaway for your business, be sure to be intentional by collecting contact information, asking them to visit your product page, and even conducting a survey.

Overall, the most important aspect of getting your 1st box subscribers is to build your community. Put yourself out there and don’t hold back. With consistency, you’ll start to see increasing numbers of your subscribers.

Learn the 1st steps you should take to plan and launch your subscription box! Get the Sub Box Toolkit here.