Hey, business builder!
Today, we’re going to find out why it’s so important to identify your ideal customer.
We all know that it’s easy to get lost in the world of online selling. If you’re trying to promote your business without a specific target audience in mind, there’s a huge chance that you’re missing out on customers and sales.
Here’s an example: When you go to the grocery store, you either have a pre-written grocery list or have some sort of idea of what you want, right? You’ve already got your mind set on what you wish to purchase. Most of us don’t go to the store not knowing what to buy. Going to the store with no ideas in mind may not result in the best shopping trip. It could possibly end with wasted money or even worse, wasted time. It’s the same with knowing who your ideal customer is. It’s important to know exactly who you’re talking to and what you’re aiming for when your selling your.product and services.
If you want to successfully build your online business it’s good to be very specific about who you are looking for. This will put you on the right track to begin identifying their needs which will help you with determining which products would be a great fit for your audience.
I encourage you to begin developing prototypes on paper of your ideal customer and share with me your results in the comments below!
Great chatting with you! Be sure to check out the video below about identifying your ideal customer: