Subscription Box Business Marketing Strategy: Does Going Live Help Grow Your Box Biz?

As a subscription box entrepreneur, your business can benefit from a strong marketing strategy. The right type of marketing can help you hit your sales goals, attract new customers, and give your brand a strong image.

One of the best ways to truly engage with your customers is to leverage the power of live video. Read this guide to learn how live video can help you grow your subscription box business today.

Watch the video below:

What Platforms Should You Use to Go Live?

There are a few platforms you could use to go live and help grow your subscription box business. Facebook Live, Instagram Live, TikTok Live, and YouTube Live.

If you have an engaged and active social media following, going live on one or more of these platforms could help increase awareness of your business and generate new sales. Also, consider using live video to give customers a behind-the-scenes look at your business, or to preview new products or special editions.

Regardless of which platform you choose, be sure to promote your upcoming live videos in advance so your fans and followers don’t miss out!

Why Going Live Can Help You Market Your Subscription Box Business?

As a subscription box business owner, you are always looking for new ways to market your business and grow your customer base. Every time a company can actually put a face to a name, customers or potential customers just love it because they can see who’s behind the brand.

People are more likely to watch a live video than they are to read a post or article. Second, live video is a great way to build relationships with your audience. You can interact with viewers in real-time, answer their questions, and get feedback.

Finally, live video can help you sell more boxes. You can use live video to show off your product, give discounts and coupons, and answer any questions potential customers might have.

What Are Some Things I Can Share When Going Live?

Going live on social media is a great way to connect with potential customers and give them a peek inside your box. When going live, be sure to share your box contents, give a tour of your facility, and answer any questions viewers have about your business.

You could talk about how you market your boxes, and how you plan to grow your business. This would give potential customers a lot of insight into your business and help them decide if your box is right for them.

Finally, you could share some of your plans for the future, such as new products you’re working on, or expansion plans. This would get people excited about your business and encourage them to subscribe.

How Often Should You Go Live?

It depends on how you aggressively want your subscription box business to grow.

There is no hard and fast rule, but generally speaking, the more often you go live, the more engagement you will see. Of course, you don’t want to overwhelm your viewers, so strike a balance that works for you.

A good rule of thumb is to go live at least once a week, but you may want to increase the frequency if you are seeing good results.

One of the effective organic marketing strategies for subscription boxes is going live. This allows customers to see your products and get an insight into your brand. It also helps to build trust and credibility with potential customers. Going live also allows you to offer discounts and other incentives to customers that sign up for your box.

Ready to start your subscription box business and sign up subscribers by the 100’s? Sign up for Sub Box Kickstarter Workshop here to learn how to start your subscription box business in 10 steps!