The Secret to Content Creation I Wish I Knew Sooner

Content creation isn’t just for full-time creators. Business owners, this one’s for you too. Whether you realize it or not, you’re a content creator if you run an online business. Content creation, whether daily, weekly, or even monthly, is a significant part of your business. However, it can often feel like a daunting task. Many business owners, including myself, have struggled with it. But the good news is, it doesn’t have to be that way. Here are ten content creation secrets I wish I knew sooner that can make the process easier and more effective.

1. Don’t Overcomplicate Content Creation

Many business owners, including myself at one point, overcomplicate content creation. I used to spend all day Sundays locked inside, creating content for my coaching business, while my kids played outside. The key is to simplify the process. You don’t need to make it harder than it has to be. Often, we get too much in our heads, trying to emulate what we see others doing.

2. Be Authentic

Authenticity is one of the top secrets to successful content creation. Be yourself. Once I started being myself, my content improved drastically. It’s okay to stumble over your words or make mistakes; your audience appreciates your authenticity. Being genuine and comfortable in your skin is the best gift you can give yourself and your audience.

3. Trends Aren’t Everything

You can succeed without following every single trend. Certain trends may not resonate with you or your brand, and that’s okay. If a trend doesn’t feel right for you, don’t force it. Staying true to yourself is more important than hopping on every new trend.

4. Batch Create Your Content

Batch-creating content can be a game-changer. I dedicate one weekly recording day to knock out all my video content. This method saves time and ensures I have consistent content ready to go. For written content, I repurpose and write when inspiration strikes. Find a system that works for you and stick with it.

5. Do Your Research

Research your video content before recording. Use tools like TubeBuddy to see what people are searching for and how you can best reach them. This ensures the right audience sees your content. Don’t just record what you want to talk about; make sure it’s something people are looking for.



6. Take Notes

Taking notes before recording helps keep you on track. Whether you prefer detailed scripts or just bullet points, find a method that works for you. Notes can help you stay focused and ensure you cover all your key points without rambling.

7. Repurpose and Reuse Content

Don’t think you need to create original content for each platform. Repurpose your content across different channels. A TikTok video can become an Instagram post, an email newsletter, a blog post, and more. Use tools like ChatGPT for ideas on repurposing content effectively.

8. Automate and Delegate

If content creation isn’t your favorite task, automate and delegate as much as possible. Use scheduling tools and let your team handle tasks that don’t need your personal touch. This allows you to focus on what you do best.

9. Plan Your Content Wisely

Content planning doesn’t have to consume all your time. Designate specific times for Content creation and stick to it. Whether it’s once a week or once a month, find a schedule that works for you. Consistency is key.

10. Use Available Resources

Don’t forget to utilize available resources. If you need a Content planner, get one. There are plenty of tools and resources that can help streamline your content creation process.


Content creation doesn’t have to be a daunting task. By simplifying your process, embracing authenticity, and finding a system that works for you, you can create effective and engaging content without overwhelming yourself. Remember, trends are not everything, and it’s okay to march to the beat of your drum. Utilize research, take notes, repurpose content, and don’t be afraid to automate and delegate tasks where possible. Planning your content wisely and using available resources can also make a significant difference.


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