10 Things to Do Before Launching Your Subscription Box

Are you thinking about diving into the world of subscription boxes? Hold on just a moment! Before you take the plunge, you need to take a few crucial steps to ensure your success. In this blog post, I’ll discuss the top 10 things you should do before launching your subscription box.

1. Research Your Niche

It’s essential to know your industry inside and out. Take the time to order and study subscription boxes in your niche. What makes them stand out? What do customers love, and what complaints do they have? This groundwork will help you understand the market and how to differentiate your box.

2. Test Your Suppliers

Don’t rely solely on pictures when choosing suppliers. Test, test, test! Order samples, assess shipping times, and ensure the quality meets your standards. Your subscribers are counting on you for quality, so make sure your suppliers deliver.

3. Plan Your Themes

Outline your monthly (or yearly) themes in advance. Whether it’s seasonal, thematic, or traditional, having a roadmap for your box themes will keep you organized and on track.

4. Build Your Audience

Don’t wait until launch day to start building your audience. Whether through social media, email lists, or other channels, cultivate a community of potential subscribers who are eager to receive your box.

5. Set Your Budget

Know your numbers inside and out. Determine your box budget, set prices, and plan your subscription tiers. Consider all expenses, from product costs to shipping fees, to ensure your business is financially viable.



6. Create a Sample Box

Packaging matters! Before your official launch, create a sample box to experience the process firsthand. This will help you identify any potential issues and ensure a smooth fulfillment process for your subscribers.

7. Invest in Professional Photography

Presentation is key in the world of subscription boxes. Invest in professional photos that showcase your products in the best light possible. High-quality images will attract customers and elevate your brand.

8. Decide on Shipping and Billing Cycles

Choose your shipping and billing cycles wisely. Consistency is key here, so decide on a schedule that works for both you and your subscribers.

9. Set Your Launch Date

Commit to a launch date and stick to it. Putting a deadline on your launch will help prevent procrastination and keep you focused on achieving your goals.

10. Plan Your Launch Strategy

Finally, strategically plan your launch. Outline all the activities, bonuses, and surprises you’ll offer to new subscribers. A well-thought-out launch plan will maximize excitement and set the stage for success.


Launching a subscription box can be an exciting venture, but it requires careful planning and preparation. By following these 10 steps, you’ll be well-equipped to launch your box with confidence and set yourself up for long-term success. Don’t rush the process—take the time to get it right, and your subscribers will thank you for it.


If you’d like to start taking action, I invite you to watch my full video here:

 Looking to launch or grow your subscription and ready to get down to business? Book a discovery call to get one-on-one coaching/consulting HERE. Sign up for the Subscription Launchpad Waiting List HERE. Plus, don’t forget to get access to free resources, discussions, and more HERE


Looking for an expert help?
Do not hesitate to contact me to say hello.